The Color Wheel: Opposites That Spark Visual Energy
Start with foundational pairings: red–green, blue–orange, and yellow–purple. These opposites amplify each other, creating vibrant tension. Use one as the star and the other as support to avoid visual shouting and maintain intentional, eye-catching impact.
The Color Wheel: Opposites That Spark Visual Energy
Our eyes love contrast. Opponent-process theory explains why complementary colors heighten perception and focus. Place opposites side by side to energize edges, clarify subject, and create depth, helping viewers understand your story at a single glance.